Let's Do India

Let's Do India

Lets Do India is a company that offers luxury, customized trips to India to North Americans, with in-person or virtual travel guides. Customized trips to India is a highly competitive industry, so I was hired to ensure that the company stands out from the rest. 

I redesigned the logo and the website to make it look contemporary and to match its high-end services. The benefits and features were refined and clarified.

Overcoming a traveler's fears about traveling in India was identified as a priority, and this is addressed with re-education and establishing the service providers as trustworthy experts. Although the business has existed for 20 years, customers were found primarily through word-of-mouth and personal contact with the owner. One important objective of this website was to increase interest and online sales, and enlarge the region from which potential customers originated.