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Proud to Quit Smoking
Proud to Quit Smoking demonstrates Jorgensen's ability to create, as Health Canada stated, "one of the most effective campaigns they have ever sponsored."
It also demonstrates my ability to work co-creatively with clients and audiences. There were 4 committees who approved the creative, copy, website, print ads, billboards, and bathroom ads.
From research, I understood the missions of the organizations, and the wide-spectrum of individuals in the GLBTQ community. I produced the campaign with only ten changes by the committees. The approach, content, and deployment required awareness of and sensitivity to the social, cultural, and political issues and agendas of the clients and audiences. Their agendas involved identity politics, the need to be in charge of their representation, to provide images that contradicted the mainstream media's extreme stereotypical depictions of GLBTQ. My theoretical studies in the visual arts were essential to making this campaign succeed.
It also demonstrates my ability to work co-creatively with clients and audiences. There were 4 committees who approved the creative, copy, website, print ads, billboards, and bathroom ads.
From research, I understood the missions of the organizations, and the wide-spectrum of individuals in the GLBTQ community. I produced the campaign with only ten changes by the committees. The approach, content, and deployment required awareness of and sensitivity to the social, cultural, and political issues and agendas of the clients and audiences. Their agendas involved identity politics, the need to be in charge of their representation, to provide images that contradicted the mainstream media's extreme stereotypical depictions of GLBTQ. My theoretical studies in the visual arts were essential to making this campaign succeed.