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University of Calgary, Department of Education & Applied Psychology Graduate Programs
As Web Master and Marketing Communications Specialist, I rebranded the graduate programs for the Department of Education and Applied Psychology. This involved redesigning and rewriting all of their marketing materials and website, creating online advertising, developing social marketing and content.
RESULTS
By rebranding & redesigning the 2 divisions’ websites, advertising and marketing materials, I increased income from courses, maximized enrollment, and improved awareness and reputation of graduate programs. With the website, I improved useability & usefulness, increased site visits, & conveyed the exceptional features and benefits of programs. I gave it: an improved site structure, downloadable forms & materials, a search engine, graduate student profiles, faculty profiles, answers to frequently asked questions, and online contact & feedback forms. Both graduate programs received the most applications to their graduate programs than they ever had in their history of their operation! My presentation design helped the Faculty of Education secure a $3.1 million dollar endowment from the Werklund Found.
RESULTS
By rebranding & redesigning the 2 divisions’ websites, advertising and marketing materials, I increased income from courses, maximized enrollment, and improved awareness and reputation of graduate programs. With the website, I improved useability & usefulness, increased site visits, & conveyed the exceptional features and benefits of programs. I gave it: an improved site structure, downloadable forms & materials, a search engine, graduate student profiles, faculty profiles, answers to frequently asked questions, and online contact & feedback forms. Both graduate programs received the most applications to their graduate programs than they ever had in their history of their operation! My presentation design helped the Faculty of Education secure a $3.1 million dollar endowment from the Werklund Found.