P. Michael Jorgensen
B.F.A., Traditional & New Media Studies, Interdisciplinary Fine Arts Graduate Education
I combine creative intelligence, strategic design, and emotional resonance to move ideas from insight to impact. As a Creative Director, Marketing Communications Specialist, and former New Media professor, I’ve led campaigns that don’t just inform, they inspire.
Over the past two decades, I’ve helped universities double their application rates, launched natural health brands into top-seller status, and rebranded museums to engage new generations. I designed Canada's first LGBTQ+ smoking cessation campaign, and helped secure a historic $25 million donation for the Werklund School of Education through a bold, strategic rebrand.
I founded Jorgensen Designs to serve clients who need more than just beautiful visuals—they need strategy with soul. My background in fine art, digital media, and human-centered communication lets me build brands that use the voice and narratives of the people they’re meant to reach.
Today, I integrate artificial intelligence into the design and marketing process. Not to replace intuition, but to amplify it. I use AI as a creative and strategic partner: uncovering insights, optimizing messages, and automating the mundane so that the meaningful can shine.
If you're looking for someone who can make your message not just heard, but felt...let’s connect.
Creatively yours,
k e y a c h i e v e m e n t s
A selection of achievements from over 20 years experience as a creative director,
strategic multi-media graphic designer, marketing communications specialist
and instructor.
① Design that pays: $25M donation after a bold rebrand
My strategic redesign and rebranding of the University of Calgary’s Graduate Department of Educational Research helped reposition it as a leading institution in the field. The refreshed identity played a key role in reinforcing the department’s value and credibility—contributing to the Werklund Foundation’s landmark $25 million donation, the largest ever received by a faculty of education in Canada. In recognition of this historic gift, the faculty was renamed the Werklund School of Education.
200% increase in graduate applications
When the UCalgary’s Graduate Programs in Educational Research and Applied Psychology needed to attract more high-quality graduate students, they faced a serious challenge: their website was stuck in the early Web 1.0 era—dense, outdated, and nearly invisible to prospective applicants. Scheduled to be updated by the university's design deparment over a year away, the department head secured special permission to hire an in-house designer to fast-track the overhaul. I was hired to accomplish the redesign and rebranding without delay.
The results
- 200% increase in graduate program applications within 5 months of being hired.
- Massive increase in site traffic and engagement from across Canada and globally.
- Improved search engine results and Google ads drove new visitors to the site.
- 33% fewer general inquiry calls by adding a comprehensive frequently asked questions page. Enabled personnel more quality time on calls from prospective students.
- Increased perceived status of department's graduate programs. Currently considered Canada's 4th top research university.
② "Proud to Quit Smoking was one of the most successful campaigns we've funded."
-Health Canada
"Proud to Quit Smoking" was the first multimedia campaign in North America specifically designed to reach the GLBTA+ community. Launched in Vancouver’s West End, the campaign was awarded to me through a competitive public call for proposals. It featured prominent community influencers who lent authenticity and visibility to the messaging. Post-campaign marketing research showed not only a significant rate of smoking cessation and reduction among the target audience, but also overwhelming support for the campaign’s inclusive and respectful representation of the community.
③ EPI became the top selling phytosterolin in the U.S. with strategic design and marketing
To launch EPI in the U.S. market, I developed an integrated marketing strategy that combined print advertising, billboards, and a custom series of newsmagazines. Distributed through local newspapers and natural health retailers, these publications educated potential customers about the products’ purpose and effectiveness—adding depth and credibility to the overall campaign.
EPI quickly rose to become the top-selling brand of phytosterolins in the U.S. The visual identity—including the logo, product packaging, labels, and print materials—was carefully designed to bridge the worlds of pharmaceutical science and natural health. The result was a clean, cohesive look that conveyed trust, research-based efficacy, and a strong commitment to wellness.
④ A bold new brand identity renews the Galt Museum’s relevance
Following the completion of the Galt Museum and Archives' renovation and expansion, the organization sought to update its brand identity, beginning with a redesigned website and general brochure. I was brought on to lead this initiative, ensuring that both the site and printed materials captured the spirit of modernization reflected in the new and existing architecture, as well as the impact of their striking new permanent exhibits and rotating exhibitions. This cohesive rebranding helped renew the Galt Museum’s relevance, engaging a new generation of visitors with a fresh, contemporary presence both online and in print.
⑤ Creative Instructor for
Canada's top marketing communications diploma program
Taught and mentored hundreds of students over six years at the British Columbia Institute of Technology (BCIT), then recognized as Canada’s leading marketing communications diploma program. Delivered full- and part-time courses in graphic design, copywriting, creative strategy, layout, advertising design, website design, and integrated marketing communications. Designed curriculum to ensure students developed real-world skills and collaborated effectively with creative agencies, graduating with advanced industry-ready capabilities.
⑥ My interdisciplinary fine arts graduate level education has prepared me to conduct deep research, expand my skills and navigate through an increasingly complex world.
As a creative director, senior graphic designer, educator and marketing communications specialist, I draw on 10 years of post-secondary education and a graduate-level education in interdisciplinary fine arts. This foundation spans the history and theory of art and design, the traditional arts of painting and drawing, graphic design for print and web, site-specific installations, marketing communications, copywriting, digital media, music, drama and artistic gymnastics, and interior design.
This breadth shapes my ability to lead with both vision and precision — translating abstract ideas into impactful campaigns across platforms and audiences. My strength lies in synthesizing diverse influences and insights into cohesive strategies.
Understanding audiences and a project's relevance to social and cultural issues are essential to the success of a project. Whether shaping a brand, directing a team, or solving a complex design challenge, I lead with curiosity, clarity and creative and emotional intelligence.
⑦ Expand the company's reach to connect with travelers globally, elevate brand to match high quality of services and demonstrate advantages over competitors.
The redesign of Let's Do India's website aimed to expand its visibility, moving beyond word-of-mouth recommendations to capture a global audience of explorers. A comprehensive analysis of the brand’s competitors, who also specialize in curated trips to India, revealed key opportunities. This enabled Let’s Do India to carve out a distinctive niche, with a refined strategy and approach to graphic design.
s k i l l s
➤ Graphic design expertise: Studied fine art and design over ten years of post-secondary education, and taught fine art and design at colleges and universities. I have over 20 years of experience as a graphic designer for print and web. I am also accomplished at copywriting and project management.
➤ Academic credentials: Masters-level education in Interdisciplinary Fine Art from Simon Fraser University and a B.F.A. in Fine Art from the University of Lethbridge.
➤ New media education: Three-year pre-graduate studies at Emily Carr University with full scholarships, followed by graduate-level studies in Interdisciplinary Fine Art at Simon Fraser University.
➤ Teaching experience: Six years instructing at BCIT’s marketing communications program and as Associate Professor in New Media Fine Arts at the University of Lethbridge.
➤ Professional achievements: Founder of Jorgensen Designs, specializing in rebranding and producing successful integrated multi-media campaigns for the health, real estate, investment, and education sectors in North America.
➤ Creative production: Designer and copywriter of marketing materials and integrated multi-media advertising campaigns for both print and web platforms.
➤ Broad spectrum campaign experience: Branding and direct-marketing for a variety of products and services. Advocacy campaigns that resonate with audiences and incite action. Social media campaigns to increase consumer loyalty and build relationships.
➤ Integrated Creative Design: When copywriting, artwork, layout, font choices, colours, hierarchal layout and theme seamlessly integrate, a campaign transcends mere visibility. It becomes an influential force that captivates the intended demographic, amplifies sales, and elevates brand awareness.
➤ Writing skills: Copywriting, copy-editing, non-fiction writing for magazines and books, developing book outlines, research, and social media story-telling.
➤ Proposal crafting: Formulating compelling proposals to secure contracts for marketing campaigns within health, education, and advocacy sectors through competitive bidding.
➤ Budget management: Develop budgets, provide detailed budget reports to stakeholders, ensure transparent financial tracking, and guarantee the quality and cost-effectiveness of services and materials.
➤ Team leadership: Recruit and oversee creative talent, fostering a productive environment to inspire, critique, and assess performance for advertising initiatives.
➤ Professional development: Instruct marketing teams on campaign goals and creative strategies, ensuring timely completion of work in phased developments.
➤ Contractual agreements: Draft comprehensive legal contracts for contractors, encompassing work scope, intellectual property rights, confidentiality, financial terms, professional fees, invoicing, time tracking, work approvals, fee negotiations, and contract termination protocols.
➤ Collaborative operations: Engage in cooperative interactions with management and stakeholders, ensuring consistent updates and communication regarding project progress.
s o f t w a r e
Expert in Adobe Creative Suite applications
A small tagline
➤ Adobe Creative Suite: When Apple introduced Desktop Publishing, I was among the first graphic designers to use use PageMaker, Photoshop and Illustrator when Apple introduced desktop publishing with the MacIntosh in 1985. I use and have taught the following software applications:
InDesign, Photoshop, Audition, Aftereffects, Illustrator, Lightroom, Creative, Dreamweaver, Premiere Pro, Animate, Media Encoder.
Related Software Used
A small taglineI also use the following related apps: Affinity, GIMP, Libre Office, MS Office and Google Docs Editors suite offered by Google, which also includes Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites and Google Keep
a w a r d s
➤ VANCOUVER PUBLIC LIBRARY Beyond Words,
2nd Place Award for short story, “The Cure”
➤ DESIGN VANCOUVER COM
➤ SFU GRADUATE PROJECT AWARD | Full Scholarship
➤ DESIGN VANCOUVER COMMISSION, Public Art Project, Granville Island
➤ BC CULTURAL GRADUATE SCHOLARSHIP
➤ EMILY CARR UNIVERSITY FULL SCHOLARSHIP [x2]
➤ UNIVERSITY OF LETHBRIDGE PAINTING AWARD & SCHOLARSHIP for Academic Achievement [x4]
➤ Soulmate Wanted: Apply Within. Commission for 12 articles published monthly for on an online magazine about how relationships transform in the new millennium due to the impact of social, political and technological upheavals.
process, philosophy & motivation
Ideas and philosophies guiding my approach to work.
Industry specializations
I design integrated advertising campaigns that include branding, product sales, consumer education and advocacy. I research and develop creative strategies.
I manage people who create media, including those involved in photography, graphic design, illustration, digital video, editing and copywriting. I hire and direct artists, actors, and models for print and Web. I manage media buyers, programmers, SEOs, event coordinators, and more.
These are the industries in which I specialize:
➤ Adult Education / Academic Studies
➤ Research
➤ Writing, Publishing, Magazines, Newspapers, Social Media
➤ Visual, Theatrical, Musical & Performing Arts
➤ Health: Physical, Mental, Financial, Spiritual Natural and Holistic Health
➤ Personal Development and Self-actualization
➤ Creativity
➤ Philosophy & Psychology
➤ Advocacy / Human Rights / Justice
➤ Conservative Politics
➤ Human and Constitutional Rights
➤ Judiciary
➤ Liberty
Creative challenges
I derive great satisfaction from using my deep-diving research skills and creativity to communicate ideas with strength, impact and remain memorable.
After ten years of post-secondary education I have learned to meticulously research and explore every facet of a project. This rigorous process leads to a creative approach that emphasizes the central message of the campaign.
The central theme brings together the diversity of ideas and harmonizes them into a unified concept. Clear and consistent communication results, and captures the audience's interest, desires and needs, resonating with them. Clarity and focus on a singular theme significantly enhance the likelihood of success.
Understanding the target audience is paramount. Through in-depth analysis of relevant market research, attentive listening, and strategic questioning, I delve into the historical and present narratives of the audience. I wish to grasp their challenges and aspirations, and tailor my creative output to express it.
Utilizing both symbolic and verbal language, I aim to establish a mutually beneficial relationship with my audience. This symbiosis enhances engagement and fosters a deeper connection with the message being conveyed.
Creative intelligence
Creative Intelligence is one of three intelligence types developed by Robert Sternbergas as part of his "Triarchic Theory of Intelligence." Creative intelligence is a valuable characteristic in those who have it, because it:
➤ enhances curiosity, learning and expertise in different domains.
➤ innovates solutions to problems that may be hard for others to solve.
➤ invents solutions that are not yet available in the market.
➤ enjoys challenges and developing new skills.
➤ imagines innovative solutions
➤ it is receptive to diverse ideas
➤ discovers new connections between them.
Co-creative approach
I co-create marketing communications campaigns for products and services by listening carefully to all stakeholders.
By listening, I identify the challenges and opportunities experienced by everyone in the process, including those involved in the design, manufacture, marketing, purchase, delivery and use of the product or service.
By solving the challenges and capitalizing on the opportunities discovered in a co-creative process, creative marketing efforts increase profits.
Entrepreneurial employee
I am an entrepreneur. I founded Jorgensen Designs in 1998. My second business, Body Mind Soul Studio, was founded in 2008. I supported myself with these companies, while also taking on employment with other companies to expand my skills and provide mentorship.
Entrepreneurial employees are said to be "driven, passionate, smart and innovative." I encourage employers, employees and other stakeholders to do their best work. When I believe in a company's mission, I am motivated to see it succeed.
I agree with the researcher, who writes: "The secret of an entrepreneurial employee's ability to accomplish so much is to take responsibility for his successes and failures by objectively evaluating his performance and constantly improving his knowledge."
As an entrepreneurial employee, I choose employers whose goals align with my own. Work ceases to be a chore: It is an empowered choice of a self-actualization.
Inspire & build supportive communities
In my roles as a:
➤ New media artist
➤ Art gallery exhibitor
➤ Art Gallery Director and Curator
➤ Associate Professor of Fine Art
➤ Course Designer
➤ Marketing Communications Instructor
➤ Educational Technology Designer
➤ Holistic health and wellness therapist and writer.
I motivate others to do their best work. I recognize everyone's contribution to a project. I motivate by recognizing people's talents and skills. I coach people to realize their potential. I create a supportive environment in which each person's contribution is valued and is recognized.
e d u c a t i o n
A creative and disciplined mind
I attended post-secondary education for as many years as it takes to become a physician. Instead of earning the title "Dr.," I learned how to think creatively, critically and independently.
➤ Simon Fraser University
Burnaby, BC Canada
Master of Fine Arts Candidate, Interdisciplinary Studies
- Entering Graduate Student Full Scholarship
- Graduate Student Scholarship
- Courses in contemporary art issues, photo-based installations, new media.
- Manager/Supervisor of downtown Photography Labs
- Graduate Student Photography Instructor
- Thesis: "Written on the Body"
➤ Emily Carr University of Art & Design
Vancouver, BC Canada | Granville Island
Pre-Graduate Studies in New Media, Photography, Installation and Performance Art
- Developed a self-created program I titled "Pre-Graduate Studies." It contained specific courses required to get into an interdisciplinary graduate program.
- The pre-graduate program broadened the traditional fine art program of painting and drawing in which I completed my B.F.A .degree.
- I studied contemporary new media, including photography, video and audio production, performance art, narrative development and site-specific installation.
- I also took classes in art, film and critical theory, and socio-political activist art.
- My pre-graduate program was successful: In my last year I was accepted into Simon Fraser University's graduate program for Interdisciplinary Fine Arts, with the Entering Student Full Scholarship Award.
- I also received a full scholarship in my second year, and received a perfect GPA score of 5.0/5.0.
- "See/Hear/Speak No Evil," a site-specific installation on Granville Island, was commissioned by Design Vancouver and featured in the 1993 Emily Carr University yearbook.
- I also had a solo photo and video-based installation in Yaletown Galleria titled "If words are to the body, as tattoos are to the skin."
➤ University of Lethbridge
Lethbridge, Alberta Canada
Bachelor of Fine Arts (1991), Painting & Drawing
- Employed as graphic designer and newspaper layout artist for the University of Lethbridge newspaper, The Meliorist, for 3 years (1986-1989), using Macintosh desktop publishing software. Took on role as primary reviewer of local art exhibitions.
- Took role of director/curator for the Radish Factory Art Gallery, 1989 – 1990 Lethbridge, Alberta as offered by the previous director/curator and the board of administrators.
- GPA of 4.9/5 upon graduation.
- Awarded the University of Lethbridge Art Gallery Award for Painting
- Studied drawing and painting under John Clark and New Media/Performance Art with Janet Cardiff (Venice Biennale Grand Prix)
- Attended one semester at the University of Calgary as a visiting student
➤ Additional Studies
- Competitive men's gymnastics, Springer Gymnastics, York University Gymnastics, Toronto, ON
- Men's competitive diving, University of Saskatchewan,
Saskatoon, SK - Piano, Royal Conservatory of Music, Toronto
- Cello & violin, Private Lessons, Toronto, ON
- Writing Non-Fiction Feature Magazine Articles, Simon Fraser University, Continuing Education, Vancouver, BC
- Acting from Source with Shea Hampton, Vancouver, BC
- Breathwork & Vocal Performance, Vancouver, BC
- Bodywork and healing arts, Spa Program, Vancouver School of Bodywork & Healing
e x p e r i e n c e
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➤ Jorgensen Designs
Vancouver, BC | Calgary, AB
Founded 1998 to present
Creative Director, Campaign Designer,
Marketing Communications Specialist,
Graphic Designer
➤ Entrepreneurial ventures and career path: In 1998, Jorgensen founded his own proprietorship in Vancouver, marking the culmination of his experience in printing, publishing, natural health, and design agencies. He then diversified his career by taking on roles with various companies and engaging in teaching and mentoring.
➤ Expertise in creative design and integrated campaigns: Jorgensen specializes in designing creative, branding, and integrated multi-media campaigns for print and web media. His primary focus areas include health, real estate, property management, education, investment, and advocacy.
➤ Leadership in creative strategy and project management: Skilled at recognizing talent, Jorgensen is renowned for hiring, managing, and inspiring the ideal creative professionals for each project. He ensures teams are in alignment by understanding the creative approach and marketing objectivities by writing clear creative strategies. His responsibilities encompass project management, talent procurement, contract negotiation, proposal development, and keeping the project on budget.
➤ Innovative health initiatives and community impact: Jorgensen developed North America's first smoking cessation program targeting the LGBTQ+ community, which was recognized by Health Canada as one of the most effective campaigns they had sponsored in reducing tobacco usage and community engagement.
➤ Revitalizing brands and community institutions: He successfully rebranded organizations such as the BC Apartment Owners and Managers Association in Vancouver and the Galt Museum and Archives in Lethbridge, renewing their relevance to a new generation and commitment from existing members.
➤ Marketing success in natural health products and publications: Jorgensen's contributions led to the success of natural health products like Moducare and MacaSure, achieving top seller status in Canada and the U.S. He also launched and distributed 50 million issues of Natural Health Newsmagazine across four countries, significantly boosting sales.
➤ Building influential personal brands: He orchestrated effective branding campaigns for notable influencers and experts, including author/advocate Lorna Vanderhaeghe, radio host Dr. Lisa Petty, and financial advisor/media consultant Bob Goodman, enhancing their visibility and impact.
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➤ British Columbia Institute of Technology (BCIT), School of Business, Marketing Communications
3700 Willingdon Ave, Burnaby, BC V5G 3H2
Instructor: Design Essentials and New Media Web Design
➤ Instructional responsibilities: Instructed two classes per term, each comprising 60 students. Duties included creating and delivering lectures, conducting tutorials, designing exams, preparing handouts, and overseeing projects.
➤ Student assessment and feedback: Provided comprehensive grading and detailed written feedback for every project, assignment, and exam, ensuring personalized guidance for student development.
➤ Engagement and support beyond class: Outside of class, maintained an interactive online class website. This platform facilitated seamless access to project descriptions and handouts, and featured a class gallery where students could share digital copies of their work. This collaborative environment fostered inspiration and facilitated peer learning.
➤ Departmental involvement: Actively participated in department meetings, contributing to discussions on curriculum development, student engagement strategies, and academic policies.
➤ Collaborative project leadership: Played a key role in designing, implementing, and evaluating group projects focused on public relations, business development, and marketing research. These initiatives aimed to provide practical, hands-on learning experiences for students while addressing real-world challenges.
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➤ University of Calgary, Faculty of Graduate Studies, Educational Research & Applied Psychology, School of Business
3700 Willingdon Ave, Burnaby, BC V5G 3H2
Web Master and Marketing Communications Specialist
➤ Website redesign: Completely rebuilt entire website, from its structure, design, branding and identity, direct-response functions, usability, content and features, leading to a tenfold increase in traffic within four months.
➤ Record breaking results: Redesign and strategic online advertising led to a record-breaking number of graduate program applications, jumping from 923 to 1,865.
➤ Visitor growth: Attracted tens of thousands of new visitors from Canada and key areas around the world, by placing targeted google advertising.
➤ Enhanced site structure: Added downloadable resources, improved search capabilities, alumni profiles and interactive forms.
➤ Achieved endowment: Secured a $25 million endowment through my redesign of the Department of Education Graduate Programs website.
➤ University of Lethbridge, Department of Fine Arts, New Media
4401 University Drive West, Lethbridge,
AB T1K 6T5
Associate Professor
Design Fundamentals for New Media [NMED 2005]
Introduction to New Media [NMED 1000] New Media Technology [NMED 2020]
➤ Course design: Designed, researched and produced each course’s lectures, overheads, demonstrations, visual support materials, in-class exercises, assignments, reading schedule, and midterm and final examinations, according to the Dean of Fine Arts requirements.
➤ Course website: Maintained websites for each course, featuring readings, links to relevant course material, news, course outlines, research links, recommended literature, student art galleries, and downloadable assignments.
➤ Educated students about graphic design and new media, and inspired outstanding work.
➤ Developed lectures, exams and projects for: Design fundamentals & principles, graphic design history, typography, color theory, web design & video editing.
➤ Introduced Adobe Creative Suite software: Photoshop, Illustrator, Dreamweaver and Adobe Premier.
➤ Provided written and oral feedback: to each student on their individual progress, providing constructive criticism, describing areas requiring improvement, assigned grades and assisting students to realize their unique talents.
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Deconstructing visual styles
Pat Steir Brughel's Vase (1599)
University of Lethbridge New Media Course for non-art students
➤ Click on image to view my online course website
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➤ Flora Manufacturing and Distributing
7400 Fraser Park Drive, Burnaby, BC
V5J 5B9
Sr. Graphic Designer
➤ Introduction of new creative themes: A significant innovation was brought to Flora and the natural health industry in Canada through the introduction of new creative themes. This strategic move successfully expanded the target markets, attracting a broader audience and enhancing brand visibility.
➤ National flyer campaign: A comprehensive national flyer campaign was designed and executed, featuring a toll-free number for consumers to call for more information about products and their availability. This initiative provided an accessible way for potential customers to engage with the brand.
➤ Tracking campaign effectiveness: The effectiveness of the flyer campaign was meticulously tracked in each drop area using the toll-free number. This allowed for precise measurement of campaign performance and the identification of areas with the highest engagement.
➤ Consumer database creation: A robust database of consumers who called the toll-free number was created. This database included essential details such as names, phone numbers, emails, products of interest, and health concerns. This valuable resource facilitated targeted marketing efforts and enhanced customer relationship management.
➤ Collaborating with advertising agencies: Close collaboration with an outside advertising agency led to the development of creative materials for new product launches. This partnership ensured high-quality, impactful advertising content.
➤ Designing marketing materials: A wide array of marketing materials was designed, including brochures, print ads, flyers, monthly specials, sales sheets, and point-of-purchase materials. These resources were integral in promoting products and special offers effectively.
➤ Strategic campaign development: Working closely with the marketing team, effective creative strategies and campaigns were developed to boost sales. This collaborative effort ensured that marketing initiatives were aligned with overall business goals.
➤ Website design and maintenance: The website was designed and maintained to provide an engaging and user-friendly online presence. This platform served as a crucial touchpoint for consumers seeking information and making purchases.
➤ Inventory management of marketing materials: Efficient management and inventory of marketing materials were maintained, ensuring that all promotional resources were readily available and effectively utilized in various campaigns.
a d d e n d u m
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➤ 1st Prize, Binney & Smith Award for Painting
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➤ BCIT Mac laboratory
Jorgensen delivered tutorials to his students for Adobe Creative Suite applications. Photoshop, InDesign, Premiere Pro, and Macromedia Dreamweaver were introduced to Graphic Design students in the BCIT Mac Laboratory, and also to Marketing Communications students.
➤ Mute/Voice, Sandra Semchuk
Sandra Semchuk, a professor I worked closely with at Emily Carr University of Art and Design, is a reknown Canadian photo-based artist. She captured a self-portrait each year, from her earliest years as a practicing artist to the present. I produced and edited a video of her speaking about her work, "Mute/Voice," exhibited at the Musée d'art contemporain de Montréal. Although it was the only self-portrait with audio, I think the photographic evidence communicates volumes of unspoken experiences silently.
r e f e r e n c e s
Please request contact information.
"Michael Jorgensen was an extraordinary student doing challenging photographic installations. His work is risk taking, ambitious and formally challenging. His theoretical background was strong and his collaborative skills good."
"Michael's creativity is only surpassed by his attention to detail. He's very good at helping you express your vision, even if you have a difficult time putting it into words."
"Michael and I collaborated effortlessly on many campaigns. His creative strategies direct everyone involved to their successful completion. Clients rarely required rewrites, because together we nailed the objectives on our first try."
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